Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth.https://saltandstone.comIn this episode, we dive deep into:How Salt & Stone achieved 5x growth in digital revenue in under a year.The impact of prioritizing hero products, like the Mini Discovery Set, on customer acquisition and retention.Effective tactics for optimizing ad spend across Meta, TikTok, and other platforms.If you’re looking to grow your DTC brand through actionable insights, this episode is packed with valuable takeaways!Timestamps:Hashtags:#DTCPodcast #DirectToConsumer #DigitalMarketing #BrandGrowth #SaltAndStone #InfluencerMarketing #eCommerceStrategy #MarketingTips #SEO #DigitalRevenue #BusinessGrowth #DejanRankovic #Entrepreneurship #AmazonStrategy #ProductMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video