Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.https://www.tresl.co/dtcSoft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.https://softservices.com/Key Takeaways:Omnichannel Strategy: Learn how Soft Services navigates the complexities of integrating DTC and retail data.Personalized Marketing: Discover the impact of their unique marketing campaigns, like the surprise spatula initiative.Data-Driven Decisions: Understand how Trestle's segmentation tools help them make informed business decisions.Why Listen?Get insights into advanced data segmentation techniques.Learn practical strategies for enhancing customer retention.Understand the importance of sustainable practices in product development.Timestamps:Hashtags:#DataDrivenMarketing #DTCBrands #CustomerRetention #MarketingStrategies #SoftServices #Tresl #JohnChao #RebeccaZhou #StephanieDiSturco #EcommerceSuccess #DigitalMarketing #AIinMarketing #CustomerEngagement #BusinessGrowth #MarketingInsightsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video