Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whisky brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.Key Insights:Brand Origin: Inspired by late-night whisky sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.Product Development: Focused on creating a high-quality product with extensive taste testing and market research.Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whisky traditions and rebellious in spirit.Why Listen?Learn how to leverage celebrity influence authentically.Understand the challenges and strategies of rapid international expansion.Get inspired by unconventional marketing tactics that break through the noise.Timestamps:Hashtags:#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video