Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.https://minisocial.comKey Takeaways:Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.Timestamps:Hashtags:#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcastSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video