Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into her strategies for scaling brands, managing large marketing budgets, and the critical importance of omni-channel marketing.Catch Sarah at C-Suite Mastermind, Victoria BC September 18-19➝ https://events.directtoconsumer.coKey Insights:Omni-Channel Strategy: Sarah reveals her approach to developing a mathematical model to measure and optimize the effectiveness of different media channels.Content Marketing: Insights on why investing in content is the foundation of brand building.Balancing In-House and External Efforts: Tips on how brands should manage strategy in-house while outsourcing execution to maximize ROI.Leadership and Role Choice: The role of leadership quality in making career decisions.Why Listen?Learn about effective omni-channel marketing strategies.Understand the value of content in building a brand.Get practical tips on managing brand-agency relationships.Tune in to get actionable insights from Sarah Carusona and take your DTC marketing strategies to the next level!Timestamps:Hashtags:#OmniChannelMarketing #DTCMarketing #SarahCarusona #AlphaLion #MarketingStrategies #BrandManagement #Ecommerce #MarketingPodcast #YouTubeMarketing #DigitalMarketing #ContentMarketing #MarketingInsights #DTCpodcast #MarketingMasterclass #MarketingTips #SEO #MarketingTools #MarketingGrowth #YouTubeSEO Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video