The DTC Podcast
The DTC Podcast
Eric Dyck
Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF
22 minutes Posted May 17, 2024 at 1:00 pm.
Introduction
Double Taps and Deliverability: Avoiding resending emails to non-openers
Bot Click Exclusion: Leveraging Klaviyo's new feature
Spam Complaints and Deliverability: Identifying and managing hidden spam complaints
Segmentation and Engagement: Effective segmentation strategies for email lists
Using Glock Apps: Monitoring email deliverability and inbox placements
0:00
22:52
Download MP3
Show notes
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.
Topics include:
email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools
Timestamps
Hashtags
#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video