Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to DTC Podcast, today we're pulling up a stool with Vyper Industrial CEO, Dayne Rusch who noticed the modifications his father made to his workshop chair that improved its comfort and functionality, and recognized a massive opportunity to update a century old industry standard.https://www.vyperindustrial.com/Now an 8 figure powerhouse with customers like Tesla, SpaceX, Delta, and Honda, Dayne reflects on the journey and dishes about the marketing strategies propelling them to 112% year over year revenue growth..Vyper is what happens when you combine American innovation, crafstmanship and Family Heritage to create a truly problem solving design and an amazing brand. Listen and you'll take away key insights likeThe importance of investing early: how Pilothouse helped fuel Vyper's biggest ever q4 on Meta AdsHow Vyper's strategic TV approach is paying massive dividents at top of funnelWhy made in america is principle Vyper continues to bank on...Pull up a chair and let's look under the hood...On with the show!Timestamps:Hashtags:#VyperChairs #DayneRusch #Entrepreneurship #Innovation #BusinessGrowth #MarketingStrategies #DTCpodcast #EcommerceSuccess #MadeInAmerica #StartupJourney #ScalingBusiness Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video