Founder's Journal
Founder's Journal
Morning Brew
How I find business ideas
15 minutes Posted Apr 7, 2025 at 9:00 am.
) A note from our sponsor
) Welcome back to Founder’s Journal
) Business ideas are everything
) How I find business ideas
) Turning brain off autopilot
) Friction finder
) The why ladder
) Game of ‘what if’
) Scan for repetition
) Content-based ideas
) Conversation-based ideas
) Conclusion
0:00
15:23
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Show notes
Alex shares his 6 strategies for identifying business ideas. 
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
Episode Links:
• Marc Andreessen essay: https://pmarchive.com/guide_to_startups_part4.html 
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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