Founder's Journal
Founder's Journal
Morning Brew
$12 billion startup caught spying
16 minutes Posted Mar 19, 2025 at 9:00 am.
) A note from our sponsor
) Welcome back to Founder’s Journal
) Timeline of alleged espionage
) Impact on Rippling’s business
) Rippling’s honeypot
) Takeaways for entrepreneurs
) Conclusion
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16:42
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Show notes
Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants. 
Here’s what to expect:
Why Rippling is suing Deel for corporate espionage
The timeline of events
A lawyers analysis of the case
3 founder lessons from the saga 
Show Notes:
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
Episode Links:
• Parker Conrad’s tweet: https://x.com/parkerconrad/status/1901615179718406276
• ChatGPT with legal complaint: https://chatgpt.com/share/67da0154-8524-800a-89b5-af992530fec0 
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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