Founder's Journal
Founder's Journal
Morning Brew
Why boring work is inevitable
16 minutes Posted Mar 5, 2025 at 9:00 am.
) A note from our sponsor
) Welcome back to Founder’s Journal
) Danger of celebritizing entrepreneurship
) Boring work is unavoidable
) Staying in boring work too long
) Boring work is a gift
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Show notes
Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work:
It’s an unavoidable part of building a business, especially in the early days.
Some founders stay in boring work for far too long, even when they no longer need to.
Boring work is a gift that every entrepreneur should feel grateful for.
Show Notes:
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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