Episode 108: For today’s episode, I read and analyze startup founder Paras Chopra’s essay on market size from his online book Mental Models for Startup Founders. Chopra’s essay suggests that entrepreneurs should want to define their market as narrowly as possible. Original essay: <a href="https://invertedpassion.com/define-your-market-as-narrowly-as-possible/">https://invertedpassion.com/define-your-market-as-narrowly-as-possible/</a> Send us an email and let us know what you think of the idea! <a href="mailto:foundersjournal@morningbrew.com">foundersjournal@morningbrew.com</a> #FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: <a href="https://www.youtube.com/@FoundersJournal/">https://www.youtube.com/@FoundersJournal/</a>  Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrew Follow Alex!Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Imitate, Then Innovate

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.