In this classic episode, I talk about why it is essential to understand the mental model known as InversionCheck out full episode transcripts at <a href="https://foundersjournal.morningbrew.com">https://foundersjournal.morningbrew.com</a> to learn more, and if you have any ideas for our show, email me at <a href="mailto:alex@morningbrew.com">alex@morningbrew.com</a> or my DMs are open <a href="http://twitter.com/businessbarista">@businessbarista</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Considering The Unexpected (Classic)

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.