In this classic episode, I celebrate the birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles Thinking Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open<a href="https://twitter.com/businessbarista"> @businessbarista</a>.
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Mental Models #4: Second Order Thinking - Considering The Unexpected

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.