In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all a load of crap.Check out episode transcripts at <a href="https://foundersjournal.morningbrew.com/">https://foundersjournal.morningbrew.com</a> to learn more, and if you have any ideas for our show, email me at <a href="https://mail.google.com/mail/?view=cm&amp;fs=1&amp;tf=1&amp;to=alex@morningbrew.com">alex@morningbrew.com</a> or my DMs are open <a href="http://twitter.com/businessbarista">@businessbarista</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Costco's Secret Weapon

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.