Today, I talk about the power of switching costs and how companies like Apple, Twitter, and Slack create long-term advantages through them.Past episodes where we covered Helmer’s first two powers:Economies of Scale <a href="https://podcasts.apple.com/us/podcast/winning-with-scale/id1509276485?i=1000515105956">https://podcasts.apple.com/us/podcast/winning-with-scale/id1509276485?i=1000515105956</a> Network Effects <a href="https://podcasts.apple.com/us/podcast/network-effects/id1509276485?i=1000516069108">https://podcasts.apple.com/us/podcast/network-effects/id1509276485?i=1000516069108</a> 
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Interviewing My Co-Founder

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.