Founder's Journal
Founder's Journal
Morning Brew
My Conversation with Alicia Tillman
13 minutes Posted Jul 22, 2020 at 8:30 am.
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Show notes

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

  • All marketing is B2C marketing
  • Communicate the balance between autonomy and authority
  • Understand history to set strategy

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