Stories from the past6:42 What inspired you to write this book?12:00 Can Converse even lean on the chuck anymore?15:07 Did you find a lot of current innovation is just history repeating itself?18:38 What were the hard decisions you had to make to make a list of the top 15?25:16 With all the new brands competing in the space, do you think that will change who gets signature shoes?27:47 Any shoes that you thought would be a hit but fell flat?33:02 Is there a player that deserved a signature sneaker but didn't?41:47 What shoes blew you away when you first saw them?55:57 What were some of the best parts about writing the book?