Introductions3:08 Why socks?5:15 What was the hardest part of starting the business?8:13 What’s the secret of such a comfortable sock?12:56 How did you feel when Marshawn Lynch wore your socks?15:20 What’s been your favorite moment in the brand’s life?17:08 How important are socks to the everyday consumer?19:09 What kind of socks and shoes pair best together?21:33 Any advice for those thinking of starting a company with something they are passionate about?