Could generative AI unlock a new era of storytelling in video games?

Ubisoft, the gaming company behind some of the best-selling open-world franchises like Assassin’s Creed and Far Cry is exploring this very question.

Yves Jacquier founded the Ubisoft La Forge lab in 2016 to bring game creators together with academic researchers. At La Forge, they work to envision and prototype emerging technologies with the ambitious goal of enabling more interactive, responsive, and transformative gaming experiences. In this episode, we speak with Yves about how generative AI could reshape the player experience, the limitations of large language models, the promise of world models, and why human-centric design will remain essential to the future of storytelling.

To learn more, visit our website at fost.org. 

To request an invitation to the FoST Explorers Club London trip, visit https://form.jotform.com/262284711554155.

To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.

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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Michael Simonelli

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli

With special thanks to Yves Jacquier, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.