Today’s conversation is with Shachar Scott, VP of Global Marketing at Meta Reality Labs. Shachar has played a key role in introducing the world to immersive, wearable technology, like the Meta Quest headset and the wildly popular Ray-Ban Meta glasses. In this episode, she shares her insights on what storytelling opportunities these devices present, how Meta has successfully got customers to adopt them, and the role authenticity plays in their marketing. To learn more, visit our website at fost.org. To pre-order your copy of The Future of Storytelling, and enter for a chance to win a customizable immersive getaway, visit this link: https://bit.ly/48dRdEh--© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Shachar Scott, David Gray, Tsuki Carlson, Bonnie Eldon, and Megan Worman.