Immersive entertainment company Layered Reality's approach is, as the name suggests, layered: they combine components of immersive theater with new technologies to create productions that feel participatory, immersive, and alive. Today, their CEO Andrew McGuinness joins us to talk about how he’s built such a successful immersive entertainment company and where he plans to take it next.To learn more, visit our website at https://futureofstorytelling.org/case-study/andrew-mcguinness-greater-humanity-with-layered-reality/--© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Andrew McGuinness, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.