Marc Simons, co-founder of Giant Spoon, the agency behind the legendary Westworld SXSW activation discusses immersive as a tool for building brands.-- © 2022 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011 Founder and CEO, Charles MelcherExecutive Producer, Carolyn MerrimanProducer, Sarah Vitak in collaboration with Charts &amp; Leisure Founder, Jason OberholtzerExecutive Producer, Mike RugnettaEditor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Stephen Smith, Marina Kay, Fred Kolouch, Bonnie Eldon, Shannon Fanuko, Meghal Janardan, and Megan Worman.

Inside the Theater of the Mind — David Byrne

The Future of StoryTelling (FoST) is a passionate community of people from the worlds of media, technology, and communications who believe that better stories can create a better future. Join FoST Founder and CEO Charlie Melcher for a series of conversations with expert storytellers from a range of disciplines to learn how they’re navigating the changing media landscape, focusing on how stories can help create positive and lasting change in the world. Conversations address a breadth of topics, from immersive storytelling to emerging technologies, the neuroscience of narrative, and much more. www.futureofstorytelling.org