Show notes
On today's show, we are joined by Howard Mittman, CEO of Bleacher Report.Since joining B/R just over 2 years ago, Mittman has helped lead the way when it comes to redoing the company's marketing and sales strategy and laying the framework for what Bleacher Report becomes in the future.As for what it becomes, expect a deeper push into personalities, a continued focus on turning their app into a social platform and finding ways to provide partners with both top and bottom of the funnel opportunities.3:10-5:45 - Transitioning to B/R6:03-7:05 - Opportunity for B/R8:27-10:04 - B/R and the business of pivoting32:48-34:11 - The role of high school sports in the future36:44-38:42 - Highlight-driven culture and the impact of it41:21-48:13 - The app, the app, the app