Show notes
On today's show, we are joined by Michael and Paul Rabil, the co-founders of the Premier Lacrosse League.It's not every day that you have the chance to start a professional sports league, but after feeling like there was a better way to bring a sport they loved to the masses, Michael and Paul did just that.Now, heading into year two, the PLL is expanding, consulting with other leagues on content strategies, and even looking to build out its own gaming platform.5:06-5:45: The not so glitz and glamour of entrepreneurship6:05-7:08: Why Paul's time is so important and valuable to the business11:37-12:04: What it's like to launch a pro sports league12:08 - 12:46: New Balance deal and what happened14:51-15:31: Why they think they got it right with their product19:16-20:16: Launching a consulting business17:10-17:59: The importance of their youth business27:40-29:35: How sports betting factors into their future38:55-41:05: Importance of the player/league relationship46:29-48:10: Path to profitability