Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase talk about the news that Netflix is cracking on their long-standing policy of going ad free. Then Lee gives an update on the rent versus own debate – and that’s with regards to blogs and social media, not the housing market, although that might be an interesting discussion too. Finally, they close by talking about Lee’s latest venture the HELPCare Clinic as an example of how digital tools can help personalize health care.
Episode Links

MM&M: Q&A: What ads on Netflix could mean for healthcare marketers


LinkedIn Newsletters

Dr. Dave Strobel

Tour of HELPCare Clinic


Learn more about your ad choices. Visit megaphone.fm/adchoices

J|Insights: Durable Optimism and the Importance of Taking Informed Risks

The Backstory, formerly the High Stakes Podcast, is a new, limited series from Jarrard Inc. President and Co-Founder Anne Hancock Toomey.
For nearly two decades, Jarrard – one of the nation’s top communications consulting firms for healthcare – has partnered with thousands of leaders across the country who are striving to make healthcare better every day.
But this isn’t a podcast about healthcare, or politics or even communications. It’s about authentic leadership.
The Backstory is about demystifying respected leaders who’ve had a lot of success along the way because of the kind of leaders they’ve chosen to be.
Each person Anne interviews is visionary, of course. They’re smart as hell, and they’re fierce about their business and their mission. They’re also humble, kind and create the kind of environments in which people can thrive. They’re not perfect. But they are real. And it’s the combination of those two things that makes each one of them great.
In every episode, Anne’s guest digs into who they are, where they come from and what’s influenced them to be the person and the leader that they are today.