<p>Reed Smith, Vice President of digital strategy at Jarrard Inc. wonders why in the world healthcare providers wouldn't want to manage their online reputation. And then he explains how healthcare providers can manage their online reputation - things like Google and Yelp reviews. It's hard work but worth it to avoid getting swamped by negative reviews and, worse watching patients leave for another hospital or doctor's office.</p>

CVS & Mental Health: Running the Gauntlet of Vice

The Backstory, formerly the High Stakes Podcast, is a new, limited series from Jarrard Inc. President and Co-Founder Anne Hancock Toomey.
For nearly two decades, Jarrard – one of the nation’s top communications consulting firms for healthcare – has partnered with thousands of leaders across the country who are striving to make healthcare better every day.
But this isn’t a podcast about healthcare, or politics or even communications. It’s about authentic leadership.
The Backstory is about demystifying respected leaders who’ve had a lot of success along the way because of the kind of leaders they’ve chosen to be.
Each person Anne interviews is visionary, of course. They’re smart as hell, and they’re fierce about their business and their mission. They’re also humble, kind and create the kind of environments in which people can thrive. They’re not perfect. But they are real. And it’s the combination of those two things that makes each one of them great.
In every episode, Anne’s guest digs into who they are, where they come from and what’s influenced them to be the person and the leader that they are today.