<p>This year, acceleration of existing trends happened across healthcare. Which, in turn, opened up the opportunity for providers to consolidate some of the positive steps they've taken and also reevaluate some things that still need improving That positions marketers of healthcare provider organizations to step in and lead the charge towards creating a new, better healthcare experience. In this episode, we hear from Marquise Stillwell of Openbox, Sonia Thompson of Thompson Media Group, Paul Matsen of the Cleveland Clinic and Matt Gove of Summit City MD on the role and mindset of healthcare marketing and communications teams today.</p>

FEATURE: One size doesn’t fit all - On being seen, heard & included in healthcare

The Backstory, formerly the High Stakes Podcast, is a new, limited series from Jarrard Inc. President and Co-Founder Anne Hancock Toomey.
For nearly two decades, Jarrard – one of the nation’s top communications consulting firms for healthcare – has partnered with thousands of leaders across the country who are striving to make healthcare better every day.
But this isn’t a podcast about healthcare, or politics or even communications. It’s about authentic leadership.
The Backstory is about demystifying respected leaders who’ve had a lot of success along the way because of the kind of leaders they’ve chosen to be.
Each person Anne interviews is visionary, of course. They’re smart as hell, and they’re fierce about their business and their mission. They’re also humble, kind and create the kind of environments in which people can thrive. They’re not perfect. But they are real. And it’s the combination of those two things that makes each one of them great.
In every episode, Anne’s guest digs into who they are, where they come from and what’s influenced them to be the person and the leader that they are today.