In this episode we talk with Whitney Lee, Founder of Social Lee PR & Media Co about the best practices of social media posting and sending the 'right' message to the target audience. We discuss a wide range of topics from adapting to business and COVID and how the business message should be modified to be sensitive to the conditions caused by COVID.

Here are 5 takeaways from the interview:

1. Post quality content, don't post just to be posting something
2. Use the social media platform that best matches your target audience
3. Either use the platform and post to it, or close it down, don't ignore engagement or don't leave the platform unattended if you have a page on the platform
4. Beware of the reaction to posting political positions
5. Know the time of day to post to get the maximum engagement

Check out this episode for tips and information about communicating your business message the best way through social media and website.