TikTok has a tendency to make products fly off the shelves. But then they flame out fast. Vox’s in-house TikTok expert Rebecca Jennings explains the phenomenon, the relationship between influencers and brands, and the inevitable pitfalls that come with a rapid rise to recognition.

Read Rebecca’s story here. 

This episode of Vox Quick Hits was made by:

• Hosts: Adam Clark Estes (@adamclarkestes) and Meredith Haggerty (@manymanywords)
• Producers: Schuyler Swenson and Taylor Maycan
• Engineers: Paul Mounsey and Melissa Pons (Hemlock Creek Productions)

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