Wine Talks with Paul K.

Is the wine industry falling behind with its marketing strategies? How can it attract younger wine drinkers? In this episode of Wine Talks, Paul K sits down with marketing expert and founder of Bread & Butter Digital Marketing, Molly Bossardt. With her educational background in marketing and extensive experience, Molly explains how the wine industry is lagging in digital marketing and the importance of adapting to today’s modern marketing practices. This conversation also explores the growing impact of AI in marketing, the limitations of AI in replacing human creativity, essential tips for hiring a marketer, and what it means to be innovative in this industry. If you’ve ever felt like your marketing strategy isn’t doing enough, this episode is for you. Let’s jump right in!   Key Takeaways: Introduction (00:00) Meet Molly Bossardt of Bread & Butter Digital Marketing (01:00) How Molly found the opportunity to work with Virginia wineries (03:20) The surprising growth of Virginia wineries (07:35) Bread & Butter Digital Marketing services (09:40) Effectiveness of paid digital ads on wine marketing (12:51) Tips when hiring a marketer (19:50) AI’s role in modern marketing (30:08) How accurate is today’s AI-assisted marketing (33:35) What it means to be innovative in this industry (38:01)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Follow Molly Bossardt on LinkedIn: https://www.linkedin.com/in/molly-bossardt-5a804859/   Watch or listen to these episodes: 👉Interview with Vito La Fata: https://youtu.be/HuHqE2p3kpc 👉What Makes Château Cheval Blanc a PREMIER Winemaker: https://youtu.be/ANZISp-XFvc   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

What does it take to create a wine that not only tantalizes your taste buds but also carries a legacy of history, passion, and spirituality? Join us in this week’s episode of Wine Talks as Paul K sits down with the esteemed May-Éliane de Lencquesaing, one of Bordeaux’s most seasoned winemakers. Born into one of Bordeaux’s oldest wine families, May-Éliane, or Lady May as she’s fondly known, has seen it all–from the Great Depression to the German occupation during World War II. Today, Lady May shares her fascinating story of how these historical events shaped both the wine industry and her family’s vineyards and how she broke barriers as one of the few pioneering women in the industry. We also dive into the art and science of blending wines, the spiritual connection between wine and humanity, and the crucial role of legacy in a family business. Don’t miss this captivating conversation with one of the wine industry’s true pillars. Tune in now and get inspired!   Key Takeaways: Introduction (00:00) May-Éliane de Lencquesaing, the Queen of Wine (00:32)  How the Great Depression and WW II impacted the Bordeaux wine industry (02:26) May-Éliane’s early experiences growing up in a winemaking family (08:44) The mysterious nature of winemaking (15:37) Breaking barriers in a male-dominated wine industry (38:13) From Bordeaux’s elegant châteaux to South Africa’s thriving vineyards (50:37) The spiritual connection between wine, humanity, and the divine (1:02:48)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit Glenelly Estate for more information: https://glenellyestate.com/   📚 Books Mentioned: 💥My Journey with Wine by May-Éliane de Lencquesaing: https://www.amazon.com/My-Journey-Wine-Bordeaux-Africa-ebook/dp/B0D1L28DN1 💥Wine and War by Donald Kladstrup: https://www.amazon.com/Wine-War-Frances-Greatest-Treasure/dp/0767904486   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Have you ever tasted a wine so bad it inspired you to create something better? That’s exactly how Fly Wines was born. In this week’s episode of Wine Talks, Paul K sits down with Stephanie Franklin, CEO and founder of Fly Wines. With a background in tech and marketing, Stephanie left her corporate job to venture into the world of wine, bringing a fresh perspective to an age-old industry. Today, she shares the unique story behind Fly Wines, a wine company that combines the best of both worlds–beautiful packaging with high-quality, artisanal wines from underrepresented regions. She also talks about her challenges as a woman of color in the wine industry and her mission to expand American palates beyond the typical Napa and Sonoma offerings. If you’re curious about how quality wine and beautiful design can come together to create a fascinating wine-tasting experience, don’t miss this episode. Tune in now!   Key Takeaways: Introduction (00:00) Stephanie Franklin’s journey into the wine industry (00:26) The inspiration behind the creation of Fly Wines (03:23) Living life and doing what you love (05:18) Stephanie’s inspiration for making great wines (14:22) Finding quality wines in underrepresented regions (16:07) Enhancing consumer palates with unique wines  (22:52) Challenges as a woman of color in the wine industry (29:06) The importance of consumer education in wine (35:45) Understanding Millennials and Gen Z wine preferences (38:24) How wine tasting can enhance other aspects of life (41:04)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit Fly Wines for more information: https://flywines.club/   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Imagine creating a world-class wine from grapes no one’s heard of—a wine that carries the history of a place and the resilience of its people. That’s exactly what Jerry Eisterhold, founder of TerraVox Winery in Missouri, is doing. Today, Jerry joins Paul K to discuss the highs and lows of his experimental journey–from discovering North America’s forgotten native grape varieties to the painstaking process of turning them into award-winning, food-friendly fine wines. This conversation tackles the challenges of working with unfamiliar grapes, the historical significance of these grape varieties, the innovative techniques applied to bring them to the world’s attention, and more. Curious to know what the future of American wine tastes like? Tune in now to learn more!   Key Takeaways: Introduction (00:00) TerraVox Winery and its indigenous American grapes (00:45) Winemaking challenges with lesser-known grapes (04:37) TerraVox’s goal with Missouri’s native grapes (09:57) Grape varieties suitability for winemaking (15:20) Innovations in wine styles using old and new techniques (21:08) Top factors in choosing the perfect grape planting location (25:08) The potential for establishing terroir with these unique grapes (29:28) TerraVox marketing strategy and the importance of local support (33:37) The aging potential of TerraVox wines (38:22) Jerry’s approach to making Rosé wines with unique grapes (41:47) Local community’s response to TerraVox's lesser-known grapes (43:34) How Smithsonian Magazine discovered TerraVox (45:10) Significance of producing American wines from indigenous grapes (47:51) Episode wrap-up (52:28)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit TerraVox Wine for more information: https://terravox.wine/   Watch or listen to this episode: 👉Interview with Jeff and Kathy from Uncorked: https://youtu.be/HxccfBklg34 Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Picture this: You've just uncorked a bottle of 1982 Château Lafite Rothschild, a wine you've dreamed of tasting for years. The anticipation builds as you pour the deep red liquid into your glass, swirl it gently, and take in the aroma. But something's off. The bouquet isn't quite right. The taste? Disappointing, to say the least. What if I told you that the $500 bottle you just opened might be a fake? In our latest episode of Wine Talks, we sit down with Maureen Downey, the world's leading expert on wine fraud. She reveals shocking truths about the counterfeit wine industry that will make you think twice about your next premium purchase.  Did you know that according to the World Health Organization, 25% of all alcohol consumed globally is illicit? That's right - there's a 1 in 4 chance that the wine in your glass isn't what you think it is. But don't worry. We're not just here to scare you. Maureen shares tips on: How to spot counterfeit wines The history of wine fraud (it goes back to ancient Rome!) Cutting-edge blockchain technology that's revolutionizing wine authentication  Whether you're a casual wine drinker or a serious collector, this episode is a must-listen. It might just save you from pouring your hard-earned money down the drain.  Ready to become a savvy wine consumer? Click to listen to the full episode now.    Key Takeaways Intro (00:00) Maureen Downey, expert on fake wine (01:07) Importance of wine tasting language and education (03:37) Wine fraud prevalence and World Health Organization statistic (07:10) Pliny the Elder wrote about counterfeit wine in 70 AD (10:18) Counterfeiting methods and challenges in authentication (15:36) Blockchain solutions to authenticate and track wine (26:31) Recent wine theft case and industry vulnerabilities (30:32) Issues with the three-tier system in US wine distribution (43:25) Wine counterfeiting and blockchain technology (51:02)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉 Learn more about wine authentication: https://www.chaiconsulting.com/ 👉 Maureen Downey's platform for resources on combating wine fraud: https://winefraud.com/ 👉 Rudy Kurniawan case: Sour Grapes (Documentary): https://www.imdb.com/title/tt5728684/   Watch or listen to this episode: 👉John Wilkinson of Bin to Bottle: https://youtu.be/JEXqUi72h0k Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Do you sometimes feel intimidated by wine? You’re not alone. But what if I told you that wine is more accessible than you think? Meet Chasity Cooper, a Chicago-based wine writer and entrepreneur who’s been shaking up the wine world. With a background in marketing and a passion for wine that took her from Syracuse University to the vineyards of Spain, Chasity has carved out a unique space in this industry. She’s not just an incredible wine culture expert but also a champion for diversity and inclusion. Today, Chasity shares her journey into wine and the challenges faced by people of color and women in the wine industry. We also talk about her insights on the natural wine movement, the impact of social media on wine culture, the importance of sustainability in winemaking and more. Let’s jump right in!   Key Takeaways: Introduction (00:00) Meet Chasity Cooper (01:15) What is natural wine and its impact on the industry? (02:48) How Chasity fell in love with wine (10:36) Challenges for women and people of color in the wine industry (14:20) Social media’s role in educating new generations of wine drinkers (26:26) Sustainability in winemaking and its growing importance (34:13) Empowering wine drinkers to explore beyond familiar labels (38:58) Celebrating black women in the food and beverage industry (46:29) The non-threatening nature of wine (51:37) Wine is the Best Medicine: Q&A challenge (55:05)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Follow Chasity on Instagram: https://www.instagram.com/bychasitycooper/ 👉Check out Chasity’s wine blog: https://chasitycooper.com/wine-blog   Watch or listen to this episode: 👉Kira Ballotta’s approach to wine: https://youtu.be/kVsc7gJ2Nn4   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

In Italy’s Piedmont region, a new generation of winemakers is challenging centuries-old traditions. With an eye on sustainability and a thirst for innovation, these winemakers are crafting wines that reflect the region's unique terroir in bold and unexpected ways. In our latest episode of Wine Talks, we sit down with Paolo Scaiola, the talented young winemaker at Tenuta Carretta in Piedmont. With experience spanning from Sonoma to Western Australia, Paolo brings a fresh perspective to this historic estate. He's blending centuries-old traditions with modern techniques to create unique expressions of classic grapes like Nebbiolo and Arneis. From experimental sparkling wines to high-altitude Riesling plantings, Paolo shares the cutting-edge projects that are pushing Piedmont's boundaries. We also discuss how climate change is reshaping vineyard practices and the diverse terroirs that make Piedmont's wines so special. Watch the video to expand your wine knowledge and discover how innovation is shaping the future of wine.   Key Takeaways: Introduction (00:00) Studying viticulture in Turin and Alba (03:08) Working at wineries in Sonoma County and Western Australia (04:19) Making sparkling wine from 100% Nebbiolo (11:06) Climate change impact on grape growing in Piedmont, Italy (33:16) Winery experimenting with high-altitude Riesling plantings (49:46) Carbonic maceration for Nebbiolo in Sonoma (59:04) Balancing tradition and innovation in Piedmont winemaking (1:00:18) Differences between Roero and Langhe terroir (1:05:48)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit Tenuta Carretta for more: https://tenutacarretta.it/en/   Watch or listen to this episode: 👉The Wisdom of George Walker III of Dwayne Wade Cellars: https://youtu.be/jLh8pXK9aCc   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Have you ever wondered what it takes to preserve the legacy of a world-renowned winery? In our latest episode of Wine Talks, we sit down with Pierre-Olivier Clouet, the director general of the famous Château Cheval Blanc, one of Saint-Émilion’s premier wine producers in the Bordeaux region of France. Pierre shares his deep insights into the intricacies of vineyard management and winemaking and the level of dedication needed to maintain the Château Cheval Blanc’s legacy. We also discuss the evolving wine preferences of today’s market, the pursuit of accolades, how wine is a journey and more. Ready to dive into Château Cheval Blanc’s success? Tune in now!   Key Takeaways: Introduction (00:00) Pierre-Olivier Clouet’s role at Château Cheval Blanc (00:26) Maintaining the identity and DNA of Château Cheval Blanc (02:41) Pierre’s winemaking philosophies (06:15) Château Cheval Blanc as a living entity, not a museum (17:42) Importance of combining knowledge and observing nature (19:17) Impact of climate change and how Château Cheval Blanc adapts (28:23) On chasing points and accolades (31:52) How to address the evolving wine preferences (33:14) The many faces of wine (35:54) The new wine language and how wine is a journey (40:35) Respecting tradition and innovation (47:51)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit Château Cheval Blanc for more: https://www.chateau-cheval-blanc.com/en/   Watch or listen to this episode: 💥 May-Eliance Lencquesaing Episode: https://youtu.be/-PzmAV4ibVY   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914   – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Wine consumerism is changing. However, Pico Maccario, a three-generation Italian winery, is staying ahead in today’s market. How? Join us on this episode of Wine Talks as we venture right into the heart of Piedmont, Italy, with Emiliano Morando, the import and export manager at Pico Maccario Winery. Together, we’ll uncover the winery's unique approach and see how it skillfully mix tradition with modern touches to craft exceptional wines. Discover how consumer education has reshaped wine preferences, encouraging wineries to innovate while respecting their roots.  Plus, we explore the challenges of anticipating market demands, Pico Maccario’s modern marketing strategies for attracting younger wine drinkers, and more. Tune in now!   Key Takeaways: Introduction (00:00) Pico Maccario’s winemaking philosophy (01:19) Adapting to consumer trends and market demands (03:05) Risk and entrepreneurship in winemaking (04:39) Emiliano’s journey in the wine industry (09:26) The role of acidity in wines (13:21) Characteristics of Barbera wine (17:04) Embracing the young wine drinkers (19:51) Challenges of obtaining appellation status (25:08) Importance of marketing and consumer perception (31:27) The Cannubi Barolo vineyard (34:32) Future plans (45:14)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit Pico Maccario for more: https://www.picomaccario.it/?lang=en   Watch or listen to these episodes: 💥 Reid Kinnett Episode: https://youtu.be/S_TDViNG_Oo 💥Angela McCrae Episode: https://youtu.be/yRxXHqWiLgc   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!  

Have you ever wondered what makes a bottle of wine truly special? Is it the grapes? The region? Or what about packaging and marketing? In our latest episode of Wine Talks, Paul K sits down with Vito La Fata, president and CEO of La Fata Cellars, who transformed a generational dream into a thriving wine business. Discover how this Sicilian vineyard owner leverages family traditions to create wines that are unforgettable and sellable. Today, we’ll explore Vito’s innovative approach to winemaking, the power of storytelling and building a community around wines, La Fata Cellar’s unconventional business model, and more. Tune in to this episode to hear Vito’s fresh perspective on what it means to run a winery. Let’s jump right in!   Key Takeaways: Introduction (00:00) From online businesses to winemaking (02:00) Vito’s Sicilian roots and connection with wine (03:18) The significance of understanding family roots (08:13) Why Paul and his wife started La Fata Cellars (11:38) The history, mastery, and artistry in winemaking (16:55) The beginning of La Fata Cellars and its business models (21:33) Selling a membership vs. community (29:53) The storytelling that comes with every bottle of wine (35:10) Future plans and expansion ideas (44:57) Episode wrap-up (50:29)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit La Fata Cellars for more information: https://www.lafatacellars.com/   Watch or listen to these episodes: 💥$3B Direct-to-Consumer Wine Business with Paul Kalemkiarian Sr.: https://youtu.be/EusbLAEyYq0 💥Conversation with Angela McCrae: https://youtu.be/yRxXHqWiLgc   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!