The Big Story
The Big Story
AdExchanger
Bots And Games Are Back (For Ad Tech)
34 minutes Posted Apr 3, 2025 at 4:04 pm.
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Show notes

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.