POWERS
POWERS
Chris Powers
#398 - Cody Campbell - Saving College Sports, NIL, & A $7B Opportunity
56 minutes Posted Nov 18, 2025 at 9:00 am.
) Intro
) Transforming Texas Tech in the NIL era
) The strategy for acquiring talent
) Legal changes and their impact on college sports
) The financial realities of college athletics
) The need for unified media rights in college sports
) Fan engagement and conference dynamics
) Private equity in college sports
) Challenges with NIL and enforcement
) Proposed solutions for college sports
) The role of government and leadership
) Cultural importance of college sports
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Show notes
Today's guest, Cody Campbell, digs into the forces reshaping college athletics and his plan to ensure a solution that works for every stakeholder. 
We discuss:
• How changing laws and court decisions created a brief window for Tech to act boldly
• Why Texas Tech’s culture, alumni base, and momentum made the strategy work
• How court rulings displaced the NCAA and fueled today’s chaotic environment
• The financial strain on athletic departments and the risk posed to Olympic and women’s sports
• The influence of commissioners, media companies, and private equity on the future of the system
• Cody’s vision for reform and why federal action is the only path to long-term stability
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Links:
Cody on X - https://x.com/CodyC64
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