Kevin Lavelle is the CEO & Cofounder of Harbor. He’s also the Founder and Chairman of the Board at Mizzen+Main, where he invented the world’s first performance fabric dress shirt, ultimately driving it to hundreds of millions of dollars in sales.He successfully raised a growth round from L Catterton and established partnerships with athletes like Phil Mickelson, JJ Watt, and dozens of others. Today, Mizzen+Main has more than ten of its own stores with 1,000 retailers also carrying its products.We discuss:- Starting and growing Mizzen+Main- The intricacies of celebrity-equity deals- The inspiration for founding Harbor- The realities of building physical products vs. software- Stories with Phil Mickelson and J.J. WattWe'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. https://www.thefortpod.com/surveyLinks:Mizzen+Main - https://www.mizzenandmain.com/Harbor - https://harbor.co/Kevin on X - https://x.com/kevinslavelleThe Phil Mickelson Commercial - https://www.youtube.com/watch?v=45xF1C76I88Support our Sponsors:BetterPitch: https://bit.ly/42d9L0IFort: https://bit.ly/FortCompaniesFollow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/Topics:(((((((((((((Chris on Social Media:The Fort Podcast on Twitter/X: https://x.com/theFORTpodcastInstagram: https://www.instagram.com/thefortpodcastLinkedIn: https://bit.ly/45gIkFd Watch The Fort on YouTube: https://bit.ly/3oynxNXVisit our website: https://bit.ly/43SOvysLeave a review on Apple: https://bit.ly/45crFD0Leave a review on Spotify: https://bit.ly/3Krl9jO The FORT is produced by Johnny Podcasts