The AI Sales Rep That Sets Appointments 24/7: https://objectionproofselling.com/ai-sales-agent-ytMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/Build Real AI Tools For Your Business In One Day At REI Tech Unlocked: https://reitechunlocked.com/BONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A 100 MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Michael Hunter drove up from just down the street to sit down with Steve Trang on the Disruptors Podcast and expose the biggest lie in the personal branding and influencer industry — the belief that more followers equals more money. Michael is the founder of PersonalBrand.com and Spiffy Checkouts, has served as an external CMO for Brendon Bouchard where he helped build his entire internal marketing team and ran his launches from 2015 to 2017, has worked with Jim Kwik, Harvey McKay, Pete Vargas and dozens of other major names, and has powered over one billion dollars in creator revenue through his systems and software. In this episode Michael breaks down why most influencers with massive audiences make almost no money and what separates the creators who actually get rich from the ones who go viral and stay broke, the four stages of a personal brand business from zero to seven figures and the specific mistake most people make that keeps them stuck between stage one and stage two, why the invisible tax is silently driving away your best clients before they ever reach out to you, how his client Eliza went from a $5K keynote she could not raise to a half-million dollar corporate contract in under a year by discovering the single word that connected her entire life story, and why fulfillment and getting clients predictable repeatable results is the only thing that actually builds a brand that lasts.Michael and Steve cover why follower count is the wrong metric to obsess over and which number actually predicts whether a personal brand becomes a profitable business, the concept of return on energy and why some of the most profitable offers in your business are actually costing you more than they are making you, how to find the golden thread that connects all of your seemingly unrelated expertise into one positioning statement that premium buyers immediately understand and trust, why the personal brand industry is full of people who are confusing content marketing with brand building and how to tell the difference, the four stage model Michael calls Calling Opportunity Traction and Scale and what the specific bottleneck looks like at each stage, why the information age is over and the age of transformation has begun which means the only thing that will matter going forward is getting people actual results not just giving them more content to consume, and how Michael spent years generating millions of dollars for other people before realizing his own nervous system was the thing blocking him from doing it for himself.If this episode changed how you think about building a personal brand that actually makes money hit subscribe because every week on Disruptors Steve Trang sits down with the founders operators and industry leaders who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Michael on Instagram at @michaelrhunter and connect with him on LinkedIn at linkedin.com/in/michaelrhunter, visit personalbrand.com to learn more about how Michael and his team help authors speakers coaches and thought leaders position their expertise to command premium prices, visit agency.personalbrand.com to apply to work directly with the Personal Brand team, and visit spiffy.co to learn about the checkout and creator software that has powered over one billion dollars in creator revenue for entrepreneurs and personal brands around the world.Follow Michael HunterPersonal Instagram: @michaelrhunterhttps://www.instagram.com/michaelrhunter/Personal LinkedIn: https://www.linkedin.com/in/michaelrhunter/Personal Facebook: https://www.facebook.com/TheMichaelRHunter/X: https://x.com/michaelrhunterPersonalBrand.com website: https://personalbrand.comAgency website: https://agency.personalbrand.com/Spiffy Checkouts website: https://spiffy.coPodcast: Six Figure Podcast — @sixfigpod on Instagram