The AI Sales Rep That Sets Appointments 24/7: https://objectionproofselling.com/ai-sales-agent-ytMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/Soulpod Homeshttps://soulpodhomes.comBONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A 100 MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Brandon McCurdy flew in from Indiana to sit down with Steve Trang on the Disruptors Podcast and share what he has discovered inside hundreds of real estate businesses across the country. As Chief Marketing Officer and lead consultant at Sharper Business Solutions, Brandon has spent 177 days a year inside businesses doing implementations, business assessments and marketing audits, and what he keeps finding is the same double problem every single time. In this episode Brandon breaks down why 25% of most business budgets is being wasted on unnecessary expenses that can be cut immediately, why the other problem is actually worse which is that most businesses are dramatically underspending on marketing and customer acquisition, why 30% of your revenue should be going to customer acquisition with 15% to marketing and 15% to an acquisitions agent, the cost per appointment metric that every serious real estate operator should be measuring instead of cost per lead, how to find the leaks in your employee spend using process audits and accountability systems, and why revenue has been hiding your waste and what happens when someone finally turns the lights on inside your business.Brandon McCurdy is the Chief Marketing Officer at Sharper Business Solutions and a partner in the RISE Business Framework, an operating system built for entrepreneurs that has been implemented in over 6,000 businesses across the country. In this conversation Brandon and Steve cover why most businesses are measuring the wrong marketing metrics and how cost per appointment changes everything about how you allocate your budget, the three legged marketing stool that every operator running a serious real estate business needs to build before scaling their spend, how Brandon spends 177 days a year inside businesses and can walk into any company and find unnecessary expenses within the first hour, why inefficient employees cost businesses more than any AI tool will ever save them, the exact 30% customer acquisition rule that separates businesses hitting their revenue goals from the ones constantly falling short, why most companies that think they have a sales problem actually have a marketing problem, and the RISE framework that has helped thousands of real estate investors and entrepreneurs build organized scalable businesses without leaving their team behind.If this episode exposed a problem in your business that you have been ignoring hit subscribe because every week on Disruptors Steve Trang sits down with the operators consultants and entrepreneurs who are actually building real empires to bring you the unfiltered playbook for your first or next million. Follow Brandon on Instagram at @brandmccurdy and connect with him on LinkedIn at linkedin.com/in/brandonmccurdy. Learn more about Sharper Business Solutions at sharperbusiness.com and visit risebusinessframework.com to take the free RISE assessment and find out exactly where your business is leaving money on the table.Follow Miguel PradoPersonal Instagram: @brandmccurdyhttps://www.instagram.com/brandmccurdy/LinkedIn: https://www.linkedin.com/in/brandonmccurdy/Brandon's page at Sharper: https://sharperbusiness.com/brandonmccurdySharper Business Solutions website: https://sharperbusiness.comSharper Facebook: https://www.facebook.com/sharperprocess/RISE Business Framework website: https://risebusinessframework.comRISE Business Framework Facebook: https://www.facebook.com/RISEBusinessFramework/RISE book on Amazon: Available through risebusinessframework.com and Amazon directly under "RISE Business Framework" by Gary HarperSubscribe for more disruptive conversations: https://youtube.com/@DisruptorsPodcastFollow us oniTunes/Apple Podcast and leave a⭐️⭐️⭐️⭐️⭐️reviewhttps://apple.co/31geW6HSpotifyhttps://spoti.fi/3oatzkYGive us a follow onInstagram: https://www.instagram.com/steve.trangTikTok: https://www.tiktok.com/@stevetrangFacebook: https://www.facebook.com/stevetrangTwitter: https://www.twitter.com/stevetrang#podcast #business #entrepreneur #realestate #realestateinvesting #realestatetips #realestateinvestment #realestateinvestor #realestateagent #company #investing #investment #finance #money #wholesale #wholesalerealestate #marketing