Bob Phibbs interviews Martin Lindstrom, a Time Magazine Influential 100 Honoree. His books include Buyology - Truth and Lies About Why We Buy, Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy and his most recent: Small Data: The Tiny Clues that Uncover Huge Trends. He is the resource for hundreds of brands around the world trying to make their brands memorable.