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疫情不只改變生活習慣，更催生許多消費行為的變化。《2021全球消費者洞察報告》指出，除了數位購物比例增加，消費大眾的商品選擇也更重視低碳、健康、以及對於企業品牌的認同度。

本集氣候戰役在台灣專訪資誠(PwC)永續發展服務公司李宜樺董事長，解讀近年因疫情衝擊而產生的四大消費行為轉變。而面對這股永續消費與淨零轉型風潮，企業又該如何贏得商機 ?

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