#12minconvos
#12minconvos
Engel Jones
Becky Robinson: Creating a Lasting Impact Through Intentional Book Marketing /EP 3391
13 minutes Posted Feb 20, 2025 at 4:00 pm.
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Becky Robinson is the founder and CEO of Weaving Influence, a full-service digital marketing and public relations agency that enables thought leaders and authors to build their brands, drive visibility, and increase sales. Since launching more than a decade ago, under Becky's leadership, the firm has helped clients launch more than 230 books.

In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, which takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. In 2023, Reach received the prestigious Axiom Business Book award in the Advertising/Marketing/PR category.

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