Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. <ul><li><a href="https://databox.com?utm_campaign=move-the-needle&amp;utm_source=google&amp;utm_medium=podcast&amp;utm_content=audioplatform">Learn More About Databox</a></li><li><a href="https://databox.com/newsletter?utm_campaign=move-the-needle&amp;utm_source=google&amp;utm_medium=podcast&amp;utm_content=audioplatform">Subscribe to our newsletter</a> for episode summaries, benchmark data, and more</li></ul> In this episode of Metrics &amp; Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal.<ul><li><a href="https://www.linkedin.com/in/dougieloan/">Follow Dougie</a></li><li><a href="https://sourcewhale.com/">Explore SourceWhale</a></li></ul>

159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.