Links<ul><li><a href="https://benchmarks.databox.com/explorer/search">Try Benchmarks Explorer</a></li><li><a href="https://databox.com/">Learn More About Databox</a></li><li><a href="https://databox.com/newsletter">Subscribe to our newsletter</a> for episode summaries, benchmark data, and more</li></ul> In this episode of "Metrics &amp; Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out:<ul><li>How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human services</li><li>Lead generation tactics, including a unique grant program for nonprofits and robust email marketing</li><li>The importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages</li></ul>

156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.

BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)