Links<ul><li><a href="https://benchmarks.databox.com/explorer/search">Try Benchmarks Explorer</a></li><li><a href="https://databox.com/">Learn More About Databox</a></li><li><a href="https://databox.com/newsletter">Subscribe to our newsletter</a> for episode summaries, benchmark data, and more</li></ul> Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.Links<ul><li><a href="https://benchmarks.databox.com/">Explore Databox Benchmarks</a></li><li><a href="https://www.linkedin.com/in/jenspencer/">Follow Jen</a></li><li><a href="https://www.smartbugmedia.com/">Learn more about SmartBug</a></li></ul>

149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.