Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)
35 minutes Posted Jul 19, 2023 at 9:00 am.
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In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.