On this episode of Ground Up, Joe Martin shares: 

- CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration.
- How to get the marketing right for your freemium product (leveraging organic growth and referrals)
- The role of historical data in building your marketing engine from scratch
- And more!

55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.