One of my motivations as an Investment Coach is to make people more street smart when dealing with the investing industry (banks, mutual funds, wealth management companies, brokers, robe-advisers etc). Even though more people today are investing on their own, the reality is you cannot invest in a bubble, and whether you go the Do-It-Yourself (DIY) path or work with someone, you will still have to work with the industry. You have to co-exist with them. So loyally and faithfully we will march into our local branch (or lounges), or a financial adviser’s office, or a Starbucks and begin the dance. The thing is before you even make contact they have you sized up. They think you’re an idiot and they are going to go out of their way to make you feel like one.The industry has developed a rather air-tight formula for getting us to shell out our hard earned savings and the core component of their value proposition is to make us feel inadequate or give us a bad money image. In this episode I will share with you this formula and give an example of this ritual and more importantly how we can overcome these negative connotations they are projecting to us.