Passive investing has been the rage as more and more money has shifted away from traditional actively managed portfolios to portfolios that track broad based indexes. There's enough evidence that it can be an effective strategy, but is a passive strategy really that passive? When you look underneath the hood of ETF's or index funds, there is really not much that's truly passive about them. A lot of it has to do with the indexes that the ETF's are tracking and benchmarking to. It has changed how I look at passive oriented products and I will  refer to them in the future. In this episode (iTunes), I'll take a deeper dive and try to give the straight, honest sh$t about passive ETF's and index funds.