IKEA generates 0.1 percent of the world’s annual greenhouse gas emissions. Can this $40 billion multinational company become climate positive by 2030?

Jesper Brodin, CEO of Ingka Group, joins Azeem Azhar to discuss how to grow a business while investing in renewable energy, sourcing sustainable materials, and building a circular economy.

They also discuss:

• How being a leader in the “green revolution” is a business opportunity.
• How mass production could actually expedite progress towards sustainability.
• Why supporting customers in their efforts to re-use and recycle is part of IKEA’s plan.

Further resources:

• “The Drive to Decarbonize with Ramez Naam” (Exponential View podcast, 2020)
• “Ikea says it’s easier being green if you are private” (Financial Times, 2020)
• “Ikea Will Buy Back Used Furniture” (New York Times, 2020)

@azeem

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