
On this episode the guys talk with the ultimate momtrepreneur, Amanda Wittenbor, about turning passion into business. When Amanda would design her kid’s birthday party decorations herself, she found that a lot of other parents loved her ideas. She would soon find that her desire to make a couple extra bucks would turn into a 7-figure business, Amanda Creation.
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This is a direct transcript. Please forgive any grammar or spelling errors.
Amanda: And the truth of the matter is it’s been like failure after failure after failure over the past six years. And I just decided that I’m just going to keep going, like a psycho person
Jason: You can’t teach experience.
Amanda: I didn’t have any money. Let me tell you we were broker than broke. Three little children, barely paying.
Kevin: Thank you for joining us. On another episode of eCommerce Uncensored. My name is Kevin Monell and I’m here with Jason Caruso. Really great interview. Really great story. Really great lady today. We have Amanda Wittenborn on, and it’s almost one of the, I think one of the best stories we’ve had. I think that
Jason: certainly one of the top one or two, for sure. I mean, if not right up there, I mean, she is like the, uh, stereotypical, uh, American dream. Yeah.
Kevin: Grind it out, grind it out. Persistence, patients, all those things.
Jason: Yeah. For all you entrepreneurs out there. You really want to listen to this. Yeah.
Kevin: All right. So don’t forget. You can text us Q and a. We want to do the numbers.
Hey Amanda. Thank you so much for joining us. How are you today?
Amanda: I’m doing great. Thanks for having me.
Kevin: So you have a, I’ve been reading up about you a little bit. I listened to one about another podcast you’re on and you have quite an interesting entrepreneurial journey you went through. Uh, why don’t you just give us a little bit of background, like where you came from and how you ended up where you are.
Amanda: Sure. So it started long ago when I had my first son who recently just turned 16. So that’s about how long all of this has taken. Uh, but I love to throw a theme to birthday parties for him from his very first birthday. And I just created all of the different decorations for all his parties growing up and, you know, by about his third birthday or so friends would start asking me, you know, where did you get these cute party decorations?
And at the time I was. My business was more of a digital scrapbooking business. And so I had a website, but I sold digital scrapbooking supplies. And I started putting the party supplies up for sale and very quickly it was obvious that those were more popular and a bigger audience than digital scrapbooking supplies.
And so I gradually just shifted into creating more party supplies and less digital scrapbooking. And it kind of grew from there. When I first started making party supplies, it was digital downloads. So you would go purchase, let’s say it was, um, a mini candy bar wrapper. You would go purchase the file, download it.
You’d have to cut them out and then wrap your candy bars and even invitations. And thank you, cards and stuff. All were a digital download that a mom would have to print and cut. And do all the work for, and just as time went on, I realized that moms are just too busy to be dealing with that kind of thing.
And it was about six years ago that I shifted into selling physical products. So it took about four or five years of digital to shift into the physical. And the physical is where my business really started to take off.
Jason: So I just want to back up a little bit, because you said something funny, not funny, but something that I think is probably one of the worst things to do when you’re starting a business.
Like, like there’s always crickets when you start a new business. So if somebody, if people are listening and like, Uh, I’m going to start a new business and see if, what happens. Like that’s like the worst thing to do because it’s not on the internet, it’s not build it and they will come, it’s build it. And then you got to start bringing them in so to speak. So it’s funny when I hear that, because it’s like such a common thing, but it’s really not the right way to go into it because, you know, we, we work with a company right now that’s approaching, um, you know, 10, uh, upwards of $10 million a year and their stories, the same thing, like, yeah, we built this product and like, we just, we put this website up and we’re like, ah, you know, people are gonna just come and buy.
Nobody did, you know. So just funny that it’s like a common theme amongst people starting businesses, because really what they’re doing is trying to talk themselves into doing it because they don’t have the confidence. And they don’t want to fail. So they’re trying to like create ways to prevent them from quote, unquote failing, even though that’s like the only way to do it.
But, um, it’s just interesting. So I’m sure that was your experience as well, because I don’t even have to know about your business that, that, well, I just, I just know that that’s how it is, what everybody.
Amanda: Yeah. And, you know, I think it’s the distinction is I didn’t set out doing this to create some mega business.
Let me just see if anybody will buy this, you know, let me try it out and let me see. Cause I really didn’t have anything to lose. There was no money invested only my time in designing those products. And you know, I, where it is today, if you would’ve asked me back then if that’s what I was setting out to create, I wouldn’t have even told you it was possible.
Jason: And that’s why you’re successful though. Right? That’s why you’re successful because you didn’t go into it saying like, okay, here’s my plan. I’m gonna do this. I’m gonna do that. Then this is like how it’s going to go. And I’m going to make a million dollars tomorrow. That’s that’s, that’s usually when it fails.
Kevin: And you probably had like everyone around the block, all your family members saying that they’d buy this for you, this from you.
And it’s cool that it kind of grew to what.
Amanda: Yeah, but I’ll also say I did not have everybody saying, oh, I’ll buy it. In fact, none of my friends buy anything from me and never have. I mean,
Kevin: it’s probably almost that way. Let’s
Amanda: be realistic. Your friends and family, aren’t going to buy your stuff. They just don’t.
Kevin: Oh, well, we, we laugh when our clients tell us like, uh, you know, everyone they’re going to buy, I got this guy down the street, who’s going to buy 10 of these from me. Right. As soon as I launched, we’re like, okay, sure. As soon as he takes a, as soon as you ask him to take out some money, we’ll see what happens,
Amanda: right.
Whereas if you’re just, well, I can, I have a skill and I have a product and I just want to kind of see what happens. It didn’t matter if it worked or not, because. You know, I was just like a
Kevin: passion project for you. Right, right,
Amanda: right. It was a hobby. It was something I was really good at. And I just thought, well, if I could make a little bit extra money I’m back then.
Kevin: and that’s expensive, literally lacrosse field hockey and basketball.
Jason: But it’s, it’s that, it’s the whole, it’s, it’s interesting because like, you know, when you go into like a negotiation, like negotiating with someone who is ultra successful or ultra rich, they always have the upper hand because they don’t really care. Right. Like they’re already rich.
I don’t do things the way that I really would do it because of, I don’t want people thinking about me a certain way. Whereas like, you went into this like, shit, if this works, it works. If it doesn’t, at least I can get them in T-ball cause I’m sure I can make 200 bucks and then we’ll go from there. But what actually happened from there?
Like, so you went into digital and then you switched over to physical. What did that look like? What did that look like? Cause there’s an investment there right now. You have to buy all the material and then you got to try to figure out how people are going to like find you. So how’d that all work out.
Amanda: Right? So. How that happened was through a total loss of what I had built over three years, I had started selling those digital products on Etsy and through a misconstrued miscommunication with the Minecraft company and having a newborn. Um, there was a copyright infringement filed on me. I think my baby was maybe two weeks old when it happened.
So at that point I had built it up and I was making between three and $5,000 a month on Etsy. And so that was quite a devastating loss. And, um, Having a newborn and being exhausted. And like, it felt like losing a job or being fired, you know, all the work I had put in and it was just gone overnight. Um, it took about a year for me to really get back to trying.
Cause at that I’m never going to make this work. This is never going to work. Like the only reason it was working was because it was on Etsy. Which
Jason: is not the case, actually like Etsy is very difficult to make any money with, right? Like their algorithms will I give everybody like one order or two orders and they get all excited that they’re going to, and then all of a sudden, like, and this is why Kevin and I, for the last four years of this podcast, we have been telling people over and over and over and over again, do not build your business on Amazon.
And then all of a sudden, someone gets a stick up their ass in Etsy, on Etsy or YouTube or Facebook or Instagram. And they decide that you’re going. You’re gone. But if you build your business on your own platform and use those platforms to get the word out, they can shut them down and you just move on.
Um, and that is a big lesson that like, you know, me and my ex business partner had a big problem with this. We have a baking blog and she wanted to build the, like the entire thing on YouTube. And I’m like, yo, Gretchen, we can’t do that because YouTube can shut us down. No, no, no. You don’t understand. This is what everybody in the baking industry is doing.
Uh, no, no, no, no, no. I do understand. That’s why I’m telling you don’t do it. Um, and you are a perfect, uh, example of that, unfortunately. And I’m sorry to hear that. We
Amanda: actually don’t have to be sorry because I wouldn’t be where I’m at. Had that not happened. So. Bad things can turn good. Right? So it, I was not in a good place that it was quite a dark place.
Um, but also now I have a newborn. So, um, you know, I just poured myself back into that and I kind of, at that point, thought I’m not going to make the party supply thing work, even though it was something I was really passionate about. Um, and you know, a few months went by and it was just kind of like this nagging thought in the back of my head.
Like, I, I really want to do it. And I really think I have cute things. And I really think if I could just get them in front of eyes, they would sell. Like, I had proven that already that if they were there and people could see them, that they would purchase them. And, um, it took about a year and I decided that I was going to try and sell on Amazon.
So I have a website and then I started, um, attempting on Amazon when I. Started on Amazon. They, you know, there’s no option for digital products. So I had to figure out how I was going to make it work. And at the time I designed a few invitations and I made them fill in style. So prior to that, they were personalized.
Somebody would send me their party details. I would type it in on the file. They would get the invitation with all their party details and print it out. Amazon, the switch had to be that they were filling because there was no way to personalize it. Uh, download. And so I was like, nobody’s going to buy in invitations.
This isn’t going to work. Nobody’s going to want to hand write their invitation. So like, obviously there was always like a negative, this isn’t going to work kind of thought pattern going on in the history of my business and how I operate. Um, but I thought I’ll just try it. And again, it really didn’t cost me anything because I just made the file.
And when somebody ordered it, I would actually print it out at the local office store, go pick it up, cut them out, package them with envelopes and ship them out. It was actually terrible business. It was, and it was a nightmare.
Jason: You make, you made it work. I did make it work. That’s really at the end of the day that that’s all that matters because no one really sees what happens, like how you got it or what you did or how inefficient the process was.
But at the end of the day, people just want the thing. And it’s like a really, I think, important lesson for people like you it’s like, it doesn’t have to be perfect. Right? Like they don’t really care how you did it. They just want, they just want it.
Amanda: And I do see that a lot in, in people starting businesses that perfectionism of, I have to have it completely figured out before I even start.
Kevin: Yeah. So it’s interesting that you went from the digital product to, to actual like printing this out and doing all the legwork.
Like, even like the people around us that bought them from us. They wanted it just done for them. Like as soon as you say, buy something from me, but you’re also going to have to do this other thing. It’s a whole, whole nother story, but like, you’re going to put me to work. She’s like, I just I’ll pay extra.
Just do it yourself with the physical product aspect of it comes in a whole nother area of kind of complication with your business and how did
Amanda: sure. But in the process of all of this, remember I started with one child digital downloads and I liked to do the extra work at that 0.2 more children later, and I’m exhausted and I’m like, moms don’t have time for this, you know?
Oh. And
Jason: that’s why they buy from you though, right? That’s right.
Amanda: Well, I’m solving that problem now with the physical products. And, and once I had an understanding of that, everything else kind of fell into place. So when I was going to the office store and printing and cutting, I did that for about six months until I said, you know, at this point, people are willing to wait about a week to get their, their invitations and they’re paying shipping.
You know, what if, what if I can’t pay this money back? Cause that was too big of an expense back then for me, you know, three, three little children and I’m not making really much money. And here I am investing $750. And I know a lot of people go into these e-commerce businesses, you know, investing five or 10,000 or even $25,000.
But I was just at $750 trying to do this for the least amount of money possible to kind of test it out and see if it worked. And it was five years ago, January that I shipped in my first, um, set of invitations. And I was right. They flew off the shelf, especially
Kevin: when you’re selling something that has like a design to it as a very subjective, well, it’s also proprietary.
Jason: Like people aren’t really knocking it off. It’s like buying, they are, they are, but they can’t knock you off. Right. Like it’s, it’s you, but it’s your, yeah. I mean, it’s your right, but you know, the knockoffs never really do as well as the original. It’s just, it’s just the way it is. But you know, it’s funny. I want to go back to what you said about the $750 because Kevin and I own a seven figure business.
Like, why am I wasting time trying to save $50 or $20 or $30? Like, this is an investment into a business and I’m playing this stupid game, you know? And it’s just like, it’s funny because it’s not, you thought it was because you didn’t have money, but it’s, it’s more of how we’re wired as like
Amanda: people, I didn’t have any money.
Jason: Great. So that’s a much scarier than what I’m trying to do. Like I’m like, I’m like, I’m not pressing the Amazon button for like $200. And I’m like,
Kevin: I gotta listen to him every day.
Amanda: It’s now what’s your time worth? No, my mindset has changed over the years. Um, but there is still that piece of me that is totally cheap.
But also the pressure of like, I don’t really have this money if we don’t sell it, how am I going to pay this bill? And that’s a good motivator to make sure it’s going to work. Right? Yeah. And
Jason: when you’re bootstrapping, it’s a good, it’s a good, it’s good to be that way. Right. Because you have to be resourceful and that’s kind of where you build everything is being resourceful, right?
And now you’re 10,000 in the hole. So, I mean, I think it’s a good lesson to learn and you, you figure out ways to do things more efficiently that way. And now when you have a business, we’ll get into, I want to get into not exactly what you’re making, but like generally, just so people have an understanding of how big your business is, but.
When you then have to pass along what you’re doing to someone else, they can’t like pull anything over your, your, you know, any wool over your, your eyes because you ready if you’ve been there and you know what it’s like, so we’re going through that right now, because now we have about, uh, I don’t know, five employees or four employees or something like that.
And they’ll come to us with problems and be like, no, no, no. We, we, we used to do that. We know exactly how to do it. Like, so it’s a good lesson, but let’s get into, um, because I think when people go into e-commerce, they think that they need, you know, like Kevin and I, our business, um, is actually down this year, but we’re as profitable.
So we, we learned how to spend less. Um, even though we did get more staff, we kind of, we spent a million dollars on Facebook ads last year and we didn’t, we didn’t do. I’m sorry, the year before we didn’t do that. Yeah. We didn’t do that this past year. Um, but we did make the same profit. So, you know, we’re learning that side of it.
It’s like, okay, how do we now have more employees and still be profitable? So talk to me. Uh, so my, my point was like, people go into these businesses thinking they need to make like a $10 million business. You know, really, if you can create a seven figure business, you can live a really, really good life.
You don’t need a $10 million business. And I get it. Silicon valley makes everybody think that like, oh, if I’m not doing 10 million a year, I mean, at the end of the day, it’s like, for me personally, I don’t know what I would do with all that money. I mean, people want a lot of money. They just, they just donate it.
So like, okay, that’s great. I’d love to be able to do that. But if I can make myself a half, a million dollars a year, if I can make myself $300,000 a year, that is.
Amanda: Um, it is plenty
Jason: and plenty. I think if people, you, if people went into it thinking like, look, I don’t need to make this a $10 million business.
Amanda: So, and there comes a point where the more money you make does not change your life anymore and does not add any more happiness to your life. You hit a threshold when you say it’s
Jason: $60,000 a year, which I don’t know how that’s possible, but if they say
Amanda: yeah, right where I live certain parts of the country, absolutely.
Jason: I love it here.
Amanda:It’s of a crazy state in the snow I could do without
Jason: I came from New York. So trust me.
Amanda: Yeah. So basically when, um, when I sent that first inventory in and it started to do really well, I doubled down on what was working.
invitations. So, and that’s kind of how I did it for the first couple of years. I thought, well, if I have a hundred invitations and I’m making X amount, if I had 200 invitations and so I just would double what I was doing.
And then I thought, well, what’s another product that’s similar to invitations that, uh, You know, with the system that I had created already, that we could easily fit in. And thank you, cards was the next one. So at that point I just took my top selling invitations and I created matching thank you cards. So if you had an octopus themed birthday party, you could have octopus themed.
Thank you cards.
Jason: That is just amazing. You can up sell them, right? Like on the way out, this is another product and we talk about it. So you make more money from your current customers than you do, getting new customers. People don’t understand that everybody wants to scale to, uh, oh my God. If I could figure out how to get people who don’t know me to buy, um, I’ll make, I can make this business, whatever I want it to be, but actually that might be true, but you’re not going to be more profitable.
Amanda: or increasing your order value.
Jason: There’s a hole. Exactly. Yeah. I love your naivete though, because at first, because I’m a marketer and I can tell you that that logic for beginner makes sense, but for me as a marketer, doesn’t cause I like, just because you sell a hundred, it doesn’t mean you can sell 200 just because you sell 200 doesn’t mean you can sell 300.
Amanda: But also let’s talk about the fact that people like you are out there teaching people how to start businesses and you’re teaching it from your expertise, not from a beginner standpoint and a beginner viewpoint.
So the trouble out there with people wanting to start a business and learning is they’re learning from people who are experts and have honed the system. And they’re not coming at it from the very beginner. I have no money. How can I make this work kind of mindset? And that’s the difference, the money
Jason: in that, I can’t make money from someone who doesn’t have money.
That’s how. Like I took a different approach to it. I said, look, these are all the things I wish I knew when I started. I wish I knew how to recognize when an ad was working and when it wasn’t working, I wish I knew when to start scaling. And when not to start scaling, I wish I knew how long I should give an ad to work before I turned on.
So I just took all these things and I was like, okay, what, what I want, what would I like to have known when I first started? And that’s how I built the course. And that’s where I think people would be much better served as like, you know, my, my buddy used to tell me you can’t teach experience and it’s true.
It’s like, no matter how good I am at business, I can’t teach that to someone with no experience. I have 20 years of experience. Right.
Amanda:And you have to go through it. You have to, and, you know, that’s where people quit. When they get into the, I lost my Etsy store or I put this up for sale and it’s not selling, I guess I picked a bad product. You know, that’s when people decide that they’re going to quit because it’s just not working. And they think that they’re doing something right.
And the only true failure is if you stop working,
Jason: the only difference between successful people and unsuccessful people is successful. People just didn’t give up. They’re not any smarter. I mean, I’m just as dumb now as I was, you know, whatever, five, seven years ago, I just learned not to give up and you kind of learn what works and what doesn’t work.
Kevin: we talk about our seven figure business that Jason mentioned earlier.
Jason: three years
Kevin: going on six years of this podcast
Amanda: all the time, because people will walk into our story at this point.
Jason: so yeah. Right. If you’re expecting it just froze for a minute. Yeah.
Amanda: Oh, okay. Yeah. That, you know, you’re just a problem solver. So about three years ago, my husband, I convinced him to quit his job and work for me.
Jason: Wow. And at that point,
Amanda: you want to know what that’s like?
Jason: No, no, no, no, no, no, no. I want it. I want it. No, no, I didn’t put, sorry.
I’m not. I want to finish. I want you to finish your thought. Sorry.
Amanda: Um, at that point, the business was at about 650,000 a year. So going back to talking about you don’t really need to make as much money as you think to have a really beautiful lifestyle. Um, I was making his salary and then some,
Jason: I mean, 6, 600, 600 grand.
Amanda: Yeah. We’re in our profit margin is between 30 and 40% because we sell. So, um, we were making decent income and, you know, it was a tough decision for him to make, because obviously that’s a scary, that’s a scary thing to do
Jason: compared to,
Amanda: I mean, it’s not guaranteed, right.
Jason: say that all the time, but you know, nobody, Kevin over there, it’s not of the same mindset ex
Amanda: I think there is no guarantees, you know, and I trust myself and my abilities more than I trust a corporate America to keep my husband employed. So he quit and. Again, I was right.
So we’ve been growing year over year. I keep adding new products and new designs, um, after thank you. Cards came stickers, um, circle stickers, mini candy, bars, stickers, kiss stickers, um, you know, and I still have ideas. So I stay with the trends on the parties. Like that really is just my passion and I’m just really good at it.
My designs are really cute and they sell and we’re filling a need. So moms are getting adorable themed party supplies delivered straight to their door, ready to.
Kevin: So, yeah. So what does your marketing look like? I mean, you talked about like increasing your inventory and bringing in new products. How do you get people to know about them?
Amanda: A lot of our business is on Amazon. Um, so the majority of our sales are there currently, but we do have our own website and we do a variety of things. So there we blog, there’s email marketing, there’s Pinterest, there’s Facebook. And honestly, some things work sometimes, and then they don’t work other times.
And then I just, I haven’t really replicated the sales the way that was. So I just feel like sometimes it was timing and product. It was the right product at the right time. And that’s why it did so well. Um, but you know, our Facebook ads are hit or miss, so sometimes they’ll do really well. And then sometimes I get nothing from it.
So I’m not, I’m not the one to speak to about awesome marketing, but yeah,
Jason: I mean, I was, I was curious, I, you know, I have to say, say, um, that you have to give you credit with something for something because you, you like knew that you needed more products. And that’s interesting because most people fall in love with their first product.
Um, you know, I’m talking about, my aunt told me that they doubled their sales, but anyway, um, they they’re like a a hundred million dollar business and they, they do have one hero product, but it, all, their sales don’t come from that one product. That product brings everybody in and then they sell all these other things.
So people, you know, so that’s kinda how, you know, you grow a big business. It’s like, okay, you get people in what your one hero product, but now you’ve got to have these other products to sell them to start, you know, growing that revenue to the numbers where you’re seeing your there’s no way that that’s, that’s going to last forever with one product.
It’s just not.
Amanda: And for us, the strategy is we don’t have hero products. I have a category invitations that are by far. Our best category, but if you did down and you look into all the individual invitations, there’s not one standout. So if one gets copied or if one gets taken down or whatever, we don’t miss it, you know?
Kevin: And do you see it, a lot of your orders coming from people who have bought from you in the past and most?
Amanda: Yeah. There’s a lot of repeat customers, um, especially so.
I have proven it. I am. Can we just move forward with a little bit more ease? Um, but there’s no party supplies and that’s all I had to sell. That’s all I was selling. And so. I think the first two weeks of the pandemic, you know, I did what everybody did and laid on the couch and watched tiger king or whatever what’s going on at that time.
But my brain was working cause I was like, I don’t know how long this is going to last. And I don’t know when party supply sales are going to come back and if we don’t sell product, we don’t make money. So what are we going to do? And I just started creating and I started creating new products. The first thing I created was like a change of plan postcard because of all the events people had planned that they could no longer have.
So weddings, big celebrations, things like that. Um, and I just, I kept going and I think I probably created 10 new kinds of products, stationary products. Thank you. Cards, postcards, um, coffee mugs, like I’m a designer. So I just started designing things. See what stuck. And the one thing that hit right at the right time was I created a set of postcards for teachers to send to their students.
So kids were. They’re trying to figure out this zoom classroom thing. And everybody was in a panic and missing each other. And I just had cute little teacher postcards that had little puns on them that said like, um, one of them had a little piggy on it and I said, I miss my students pig time. And it was a little postcard that they could just fill out, quickly address it to their student.
And a little bit of happiness arrived in the mail. And I literally saved my business with these teacher postcards turned it around. Our 2020 sales were higher than our 2019. It was insane. Bring it forward to 2021. Nobody wants postcards anymore. And we just recalled about 10,000 units of inventory that wasn’t moving and wasn’t selling.
So again, it’s just. How are you moving with what’s going on and not staying stuck with the fact that like, no, I made these postcards, no, I printed these postcards. No, I need to sell these postcards. It was like, these are sitting there. They’re not selling, they’re actually causing us more trouble because we have to keep track of them.
Let’s just get rid of them. And so I have 10,000 packs of postcards sitting in my garage, currently waiting to be donated to a lovely organization that will use them and we’re moving forward. Um, but had I held on to that and, and felt like I have to make these postcards sell, like, why aren’t they selling?
We would not waste the
Jason: energy, you know, a lot of wasted energy too.
Amanda: Right. So, you know, it’s just been going with the flow and dealing with the failures along the way and dealing with the things that don’t work and the different things that are crashing and burning all along the way. And it’s literally been two straight years of it.
Jason: And you couldn’t do that with a $10 million business, but a $10 million business, you can’t stop and start and move and change everything, right?
I mean, you love it though, which is, which is great, but you also are small enough to be very nimble, to be able to change directions very quickly to try new things too. You know, you don’t, you’re not restricted by red tape. You can just do whatever you have to do. And, um, I think there is a lesson in that as well, where, where I think like a big 20 or 10 or 20, $30 million company, they can’t, they can’t really do that.
So that’s awesome. I will tell you this, you need to figure out how to grow your email list because you probably can, if you’re not, I don’t know what you’re doing from email, but our email list brings in like 30 to 40% of our revenue. So.
Amanda: That’s definitely the focus. That’s definitely the focus this year and to grow the website sales and they are increasing, which is good. Um, I don’t think we’ll ever be able to touch the sales that we see on Amazon, but we can have a good portion of it be from our own website, which will be great. Um, but having, I think we’re at a sweet spot in the size of the business.
Um, I don’t think I would want it to be a $10 million business, because like you said, it’s really a lifestyle. I, my children are still. You know, I have a 16 year old, a 12 year old and a seven year old, and I still want to be there for them. I still want to pick them up from school. I still, if they’re sick one day, I don’t want to have to answer to anybody.
I don’t want to have to be at the office. You know, I want to live my life. If I want to take a nap on a Thursday afternoon, then I’m, I want to do that. And so we’ve really built the business around freedom, um, for me.
Jason: And that is the thing it’s funny. So Kevin knows one more. Tell him, so Kevin owned this agency that we have now for, he’s been a part of it since 2003.
Like, dude, you can go get a job working for someone and they can tell you not to go. But if you’re going to create or have the stress of owning a business, these are the things you have to do. This is why you do this business. Not so that you can have a job. You want to, you want to work 80 hours a week.
That’s okay. But you got to take the hour out and go watch your damn son, play soccer at 12 o’clock in the afternoon. That’s the point of this? So my buddy over there, cause he’s kind of like a workaholic. He used to be used to stare at his computer for like 15, 16 hours a day. He just wouldn’t leave. But there’s no reason to have a business if you’re not going to do that
Kevin: for me. Yeah. I say to him all the time, like I’ll text them during the day and I’ll be like out driving one to fill the hockey one to, you know, basketball. And I’m like, I just don’t know how people do this. That have regular jobs that were like corporate jobs who like, they can’t like. They can’t just take as many days off as they can.
Jason: There you go. Absolutely minimum wage. Well,
Amanda: they do help out and I’ll tell you a funny story about that. You know, the boys, they like to play video games and they want to buy whatever in the video game.
Kevin: for robots.
Jason: Right.
Amanda: That’s and so if they want to spend their money on Robux, I’ll pay them $5 an hour. If they’re willing to spend it on real items in the real world, I’ll pay him 10. I can’t tell you how many times they’ve worked for $5 an hour. You can pay them.
Jason: Yeah. I mean, you could pay them up to $12,000 a year. This is something it may work. I mean, something that the talk to your accountant about, but you can pay them up to 12,000 a year tax free. And I don’t want to give you tax advice, but
Kevin: basically not financial advice.
Jason: Yeah. Basically they don’t get the 12,000, but it’s taken out of the business.
So if you wanted to do that and save for their college, you can pay them a thousand each a month, throw in a college fund, and there’s no tax on it because it’s under it’s $12,000. So something, something definitely to look
Kevin: into and teach you, teaching kids about money is really getting tricky. Like it’s this world of like cryptocurrencies and robotics and everything else.
Jason: It’s fake well and
Amanda: work at worth work ethic, especially for my older son.
Like, he’s just sitting there listening to music and stuffing and I’m like, you’re stuffing like 40 an hour. I could give that to somebody else and they could do 200. Like I need this done
Kevin: 30 year olds do the same
Jason: thing. Yeah. We got 30 hours to do the same thing, but you gotta, what you gotta do is you say like, look, this is going to take 20 hours.
Amanda: of five, I learned from my 16 year old that, you know, I can’t pay you hourly on a pay you per project taken advantage of his own mom, but you know, unknowingly again, everything is a learning experience. And you know, as long as you don’t get stuck in something that didn’t work and he just, okay.
Jason: Oh, you made lemonade out of lemons, right?
Amanda: Nope. Because I think most people wouldn’t keep doing this and I’m like, well, I just, I know I can make it work. I know I can do it. And it was just that determination and that unwillingness to quit over the years that has got us where
Jason: we are. Okay. And I’m sorry.
Amanda: um, it’s life changing. Cause I told you. Super
Jason: broke. That’s all that matters. If you can find a way. Yeah. If you could find a way just to pay your bills through your business, I don’t, you don’t need to make $20 million. You will be happy.
You don’t know? I’m like, I, you know, my partner and I, we run it through our business, our business, because we work from home and like, you don’t even know what you pay. I’m like, no way. It’s just paid by the bookkeeper. Like, I don’t like, how much is your car? Like it’s somewhere around five nine. I don’t really know.
Like, what do you mean? It’s a big bill. Yeah, our business.
Amanda: It doesn’t matter anymore. You hit this threshold of you can afford it and you’re not paying attention. Like you used to, I’m not calling the cable company to reduce my bill by
Jason: $20,
Amanda: you know, but I bought concert tickets for me and a friend and they put it on the credit card and I didn’t think anything of it.
So it couldn’t be towed overnight. So to go from that to, you know, we bought a million dollar house last year and. You know, our bills are completely covered and then some it’s a dream. And I, I don’t ever, I’m never not grateful for the fact that I’ve built it every day is a look around in wonder, like, look at what I created, look at what you can do.
And I have no special skills that other people do not possess. There’s nothing going on. Just, I just didn’t give up
Jason: special skill though. That is a
Kevin: special skill
Jason: that everybody could do that everybody could do it, but it’s a skill. I mean, it’s, it’s the, the number one thing I talked to, like my friends who want like everybody now, obviously we have a similar story to you.
Kevin: out of the gutter.
Jason: Right. Um, but. I forgot. I was going to say, yeah, we have a similar story to you where like, you know, we kinda like didn’t have anything and now, um, you know, we’re doing, we’re doing, you know, pretty well.
And honestly, like the next thing that Kevin and I are working on is a passion project because that’s like the only thing that we don’t have. But, um, yeah, it’s such a nice place to be in. I don’t need to be, you know, I moved to South Carolina because my, I was paying $5,000 a month. My house. And now I’m paying 2000 a month for house.
Just a little smaller. My taxes went from 20,000 a year to 1500 a year. Like South Carolina sounds lovely. Oh my God. And it’s the kids are going to school. No masks on it’s like, that’s a whole another story. But yes, the point is
Amanda: it was like, you, don’t the amount of money you think you need to make is not even close
Jason: because you listened to the wrong people.
Amanda: my son is obsessed with Elon Musk. Well, you’re going to make as much money as Elon Musk. And you don’t mean the key to
Jason: Elon Musk. Think about Elon Musk. Like he’s sold everything. He’s like, I don’t need, my buddy is worth $60 million.
Cause he lives in this like little house now, like him and his wife live in like this, like, I don’t know, it’s like 3000 square foot. Right. So I said, what are you going to do as like, are you going to buy a big house? He’s like, what am I going to do with it? Like I sit in one room and watch sports. I go to the kitchen and eat.
I go to bed. He’s like, I need a toilet, a refrigerator and a TV. He’s like, I don’t, I think then why are you making all this money? He’s like, I just enjoy what I’m doing. That’s really all it is. It’s like,
Amanda: and then definitely have goals with the money-making in the future. Should it increase drastically? I mean, give back I’m passionate.
Jason: people would, all this money are, they’re usually the ones that aren’t the happiest because they’re there and it’s true.
The kids don’t like them, their wives or husbands, like the rest of their lives are a mess. And we like look up to them. Like they’ve had this all figured out because they’re rich. And at the end of the day, That’s not what makes people happy? What makes people
Kevin: and turn your kids into jerks either. You want them to stay humble and like understand where they came from.
Amanda: It’s not getting a car. That’s not happening.
Jason: I was thinking about this earlier. I mean, it’s crazy because like, you think that you want to build this nest egg for your kids, right? Like you put all this pressure on yourself to make all this money for your kids.
But at the end of the day, I’m never going to hand them a million dollars. I’m never going to hand them $5 million. Even if I had it, I wouldn’t do that because they have their own journey to go on. And it just made me think that like we put ourselves through all this pressure. And at the end of the day, it’s not a good idea to give your kid a million dollars or $2 million for five minutes.
So they got to figure it out on their own. And that’s Tom Hanks, his son like
Amanda: IMAX is work. We are our most valuable asset is time and everything that we do revolves around time with the family. So we work to make sure that we’re paying. When the kids are around, that were going on, family vacations, that we’re spending as much time together as a family as possible, and nothing else matters.
And we wouldn’t have ever been broke, but we made conscious decisions to keep him close to home. He took a lower salary so that he could be there. And that’s what it’s about now for us. And I’m lucky that my husband is my best friend and we work beautifully together. It’s probably a whole nother podcast on how to work with your spouse.
Kevin: That can be really rare.
Amanda: It’s very rare, but I absolutely adore my husband. He adores me and we love spending time together and we do different parts of the. You know, so he does what he’s good at. And I do what I’m good at. And we don’t really cross. We don’t cross that. He likes charts and graphs and I like rainbows.
Jason: show me his graphs being present is so important. My son yesterday asked me, like, I don’t know. It was like, I don’t remember the time three 30 or three o’clock dad.
Kevin: yeah. Did you clock out? You didn’t tell me you were taking off in the afternoon,
Jason: right? Yeah. Right. Um, but no, I mean, that’s like the thing it’s like, you can. You can do that. And that’s the point. And I don’t think enough people get into business for the right reason.
But like, I don’t have a multimillion dollars in the bank and I’m pretty happy.
Amanda: I don’t have a fancy car.
Jason: Yeah. That’s a whole nother story.
Amanda: That’s what you want. That’s okay. Some people like fancy cars, I don’t care, you know, but for us, it’s about freedom owning our time. Nobody having a say in.
Jason: But you’re saying, congratulations, Amanda, this is like one of those, uh, feel-good stories.
And I, I, you know, I tell Kevin, Kevin, but I tell people this all the time, you know, we have 70,000 people on our email list right now, and it’s been much more, we’ve gotten rid of a lot of people, but the point is, is like we can send an email out today at 70,000 subscribers and make five or six or $7,000 with one email.
We couldn’t do that three years ago with a hundred people on the email list. The only way you can go from a hundred people to 70,000 people is time. Mike that’s it, right? Like time, I don’t care if it’s five minutes, there’s still time that you have to go through the steps. You have to go through, uh, the process.
And a lot
Amanda: of people want to three years, right? Three years. Yeah. Three, really? That much time either. But no, your life can drastically change in just a few years. The
Jason: day could change in a day. No, no. I was sued and lost all my income seven years ago from my, from my business partner. And my life changed. I lost everything in a matter of a day.
Amanda: So, but you can grow something amazing in not as long as you think, you know, and that’s right.
Jason: But
Amanda: also you’re right. Yes. It could change for the worst. Obviously I lost my business twice, so I do know the feeling. So
Jason: I did what you did like, and I, and I laughed when you said this, but I told Kevin this all the time.
It was tough, but I learned right.
Kevin: So cool. Awesome story, man. Thank you so much before we go on, we haven’t even talked about like how people see your stuff and where to go.
Amanda: Oh, well, uh, amandacreation.com. There is no “s” at the end of that. It’s just amandacreation.com and you can see all my fun party suppliers and stationary.
Kevin: Cool. Thank you so much, Amanda.
Jason: I might that this is, let me tell you something. If you want a state that you don’t feel like the government is in it, this is where to come. I see like a cop a week and I, my taxes are like $119 a month.
Amanda: So I told my husband last night, no joke. I said, Illinois has until fall to figure this out. And if it’s the same shit going on in the fall, I’m out, I’m out. So they’ve got till the fall. So we’ll see what happens. But we live in
Jason: strange area. Nah, no. Yeah, we do too. We did. Or Kevin does it. I did. Yeah, I did.
Um, but thank you so much. And congratulations on all the success. I really commend you for what you’ve done. A lot of people would not have stuck it through and, uh, you know, you are a Testament to just working hard and figuring it out.
Amanda: That’s true. And that quitting the credit that to being the only reason
Jason: that is the only reason.
Amanda: Thanks so much for having me guys.
Kevin: Thanks, Amanda. Okay. Wow. We, um, we stayed on hanging out with her for a long time after we got off the podcast.
Jason: Yeah. I mean, we told her it was gonna be a half hour and it was like an hour.
Kevin: Yeah, we were on total for two, almost over two hours with her. She’s really nice lady.
Jason: get her to move to South Carolina. Yeah. Good luck with that. Yeah. Lots of fun.
Kevin: All right guys. Thank you guys so much for listening as always, you can check us out at e-commerce uncensored.com. Text us your questions, comments, anything 8 4 4 6 4 3 0 7 4 5.
Jason: later.
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