Bookworm
Bookworm
Mike Schmitz and Cory Hixson
240: Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker
1 hour 29 minutes Posted Jan 16, 2026 at 3:28 pm.
Follow Up
Today‘s Book
Introduction: Five Guys
1: Kraft
2: Starbucks‘ Pumpkin Spice Latte
3: Snickers
4: Apple
5: Amazon Prime
6: Aperol
7: Häagen-Dazs
8: Red Bull
9: Guiness
10: Liquid Death
11: Dyson
12: FaceBook
13: Klarna
14: Got Milk?
15: Kentucky Fried Chicken
16: Pringles
Conclusion
Action Items
Style & Rating
Upcoming Books
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Today's authors promise to teach us the behavioral science secrets behind 17 of the world's best brands. Join Mike & Cory as they consider the marketing of the world's biggest brands.

Support the Show

NeuYear Focused Calendar

Craft + Commerce

Bandersnatch by Diana Pavloc Glyer

Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker

Ruby coffee roasters

Snickers Feast ad

The Social Dilemma

Bookworm #198: Scarcity Brain by Michael Easter
Intentional by Chris Bailey
The Overthinker's Guide to Making Decision by Joseph Nguyen
Ghost Town Living by Brent Underwood

Mike's Rating: ⭐⭐
Cory's Rating: ⭐⭐⭐