When executives asked for AI, Hendrick Automotive Group faced a hard truth: their data was disjointed. Instead of patching broken processes, Dan Beyer and Mark Peskir made the tough call to scrap everything and start over. In this episode, they reveal why you can't have an AI strategy without a data strategy, the hidden costs of poor data governance, and how building a single source of truth is transforming the 50-year-old auto giant.

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