Brand Studio, agencies are thinking long and hard about their branding. But how much do these monikers matter, is it just about the work and the people? And what what are some of the pitfalls when you get it wrong?Campaign's editorial team explore these questions and more. Deputy editor Gemma Charles hosts the episode and is joined by UK editor Maisie McCabe, media editor Beau Jackson and deputy creativity and culture editor Charlotte Rawlings.Further reading:Can we talk about the indie surge?Larissa Vince and Andy Jex launch Catbird SeatRichard Huntington launches FeralCan we talk about strategy, Feral and untethered in space?Lynsey Atkin, Chris Watling and Rebecca Lewis launch start-up Baby TeethRichard Brim, Martin Beverley and Polly McMorrow launch Ace of Hearts